branding2

What is the difference between Marketing and Branding?

This sounds like such a simple question but people often get mixed up between what branding and marketing are. It is really quite straight forward. The market is where you sell your product. Marketing is the presentation or communication of your product to potential buyers within that market. Therefore marketing includes establishing target market (who within the total market would be intersted in your product), product (having a product that the market want or desire), advertising (vehicles to tell the people who are interested that your product is there), pricing (setting a price that is attractive to the consumer), place (being in the ideal location for your market to find […]

A-Z

A to Z of Marketing for Small Business

A sk your customer what they want – market research is a key to successful business B uild a brand name, image and ethos that has a value to you and your customer C ustomer is king – know them, love them and always be where they are D evelop multiple streams of income for your business based on your consumer insight E very interaction matters. Know your customers journey to and through your product and service and make sure to delight and excite them every step of the way F ocus on marketing activities that deliver a return on investment G et your brand out there. Use the marketing […]

olympics

What can business learn from the Olympics?

The Olympic Opening Ceremony kicked off in style last night with 10,000 of the best and brightest sporting talent in the world. Over the course of the next couple of weeks we will witness amazing feats of nature within a multitude of sporting disciplines. Whether you are excited to see Usain Bolt in the 100metre sprint, Michael Phelps going for gold in the pool or our own Katie Taylor in the boxing ring, it is set to be a wonder of physical strength, passion and ambition. While being inspired by the physical achievements of the Olympic athletes, I am really struck by how much we can learn from them in […]