PR

Public Relations Top Tips

PR is a really important part of the marketing mix for businesses. PR, simply put, is the generation of media coverage (paper/magazine/online/TV/radio) that features stories about you or your company that is not paid for (i.e. advertising). PR is free but you do need to factor in expense of time, phone calls, gifts and mailings to the media. It has a credibility, coming from a third party source, that makes it very different from advertising. So where do you start in building your PR plan? Simple PR Tips Be an Expert: Present yourself as an expert in your field Be Unique: Know your unique selling point Be Creative: People in […]